How fast can we learn?

This is my mantra.

I lead enterprise e-commerce UX teams that deliver state-of-the-art user experiences that accelerate transformation and growth. I am currently the VP of Digital Product Design and UX at 1-800-Flowers where I oversee the UX vision and strategy for multiple brands, including 1-800-Flowers.com, Harry & David, Cheryl's Cookies, Shari’s Berries, The Popcorn Factory, and more.

I am passionate about championing Lean UX and design thinking principles, and driving customer-centric improvement of capabilities. I work closely with cross-functional product teams in an Agile and DevOps environment, and leverage system thinking and design to solve complex business challenges.

As a seasoned leader, I balance strength of vision with a firm sense of humility and curiosity. I foster a collaborative and inclusive culture that builds trust and drives a diversity of ideas. I am endlessly curious about simplicity, human behavior, and mental models.

I have a Bachelor of Fine Arts from The Cooper Union for the Advancement of Science and Art, and I live in the beautiful Hudson Valley where I enjoy hiking, playing tennis, kayaking and taking walks in nature with my family and two dogs.

You can contact me at siegel dot hal @ gmail.com

Or you can find me on LinkedIn